Valley Broadcast Legends
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Cal Bollwinkel

Peter Boam

(Copy by Jim Drennan)

To on-line listeners around the world, he was “Peter B” or “Mister Smooth,” and the news of his unexpected death on May 17 at age 73 came as a terrible shock. We knew him as Valley Broadcast Legend Peter Boam, a Sac State and KROY alumnus who went on to become the toast of Madison, Wisconsin, and, at the time of his passing, the evening disc jockey on Boss Boss Radio, an online service he joined in 2012.

Peter worked at stations in San Jose, Salt Lake City and Seattle, but it was perhaps in Madison that he made his biggest mark. During much of the 1980s, he was host of WIBA-AM’s morning drive program “Peter B and the Breakfast Bunch,” and he was named Madison’s favorite radio personality five times.

He was known for his smooth radio voice and sense of humor that kept listeners company at home, at work, or on their way to work. He was especially proud of his efforts to get a street renamed Crazylegs Lane in honor of University of Wisconsin football legend and athletic director Elroy “Crazylegs” Hirsch.

Peter left Madison after 15 years, but for the last few years he returned every summer to get together with former colleagues and listeners at the Copper Top Restaurant to reminisce about the good old days.

He kept busy after returning to the Sacramento area, doing online radio, voice-over work, marketing, and compliance work. And over the past seven years, Peter spent much of his free time announcing area high school football and basketball games.



last edited 22 May 2020